Surprising, authentic, with its finger on the pulse – in the Linz boutique BLUMA, artistic ambience and stylish design meet fashionable zeitgeist. In harmony with the constantly changing aesthetics of the boutique – coordinated with the respective collections – Karin Hofecker and her daughter Mila create a unique shopping experience that conveys an inspiring attitude to life…

During the first lockdown in Austria, Graz-based fashion designer Bettina Reichl stumbled upon a very special project – in the form of a sheep: Project Weidekleid. Here’s how an acquaintance with an animal was turned into incredibly sophisticated fashion pieces that changed people’s relationships and thoughts during the manufacturing process.