Pelagia Kolotouros brings movement to Lacoste’s familiar image. As tennis fans, we at THE Stylemate are delighted.
A white polo after a long match bears little resemblance to its freshly ironed counterpart. It clings to the body, creases, and collects red clay along its hem. This is precisely the moment that makes Lacoste’s Spring/Summer 2027 collection so compelling to us.
On October 4, creative director Pelagia Kolotouros presented a wardrobe on the Court Philippe-Chatrier at Roland-Garros that tells the story of sport through its physical traces. White fabrics appear marked by clay dust; surfaces look damp and crinkled. The clothes take on a sense of having been lived in.
A Little Disorder Suits the Crocodile
As keen tennis fans, we have long appreciated Lacoste’s connection to the court. That makes this shift all the more exciting. The familiar polo sheds its well-behaved predictability: collars can be shaped into unconventional positions, the crocodile turns upside down, and silhouettes play with volume and closeness to the body.
The tennis references gain a different kind of tension. Sweat, friction and apparent signs of wear become design elements. These deliberately created traces give the clothes a sensuality that feels particularly welcome within Lacoste’s polished world.
For us, this is the collection’s appeal: a brand with such recognisable signatures allows room for movement. Its history remains visible, yet suddenly feels open again.
What does that look like on the runway? Watch the show in the video here. We’re curious to hear what you see in it.
