The Olympic champion becomes the new House Ambassador – embodying the modern Louis Vuitton Woman.
With Alysa Liu, Louis Vuitton welcomes not just an athlete, but a personality that stands for courage, individuality, and a new vision of luxury.
Paris, May 2026. Louis Vuitton introduces American Olympic gold medalist Alysa Liu as its newest House Ambassador – a collaboration that perfectly captures the spirit of our time. It merges athletic excellence with fashion expression, redefining modern femininity as powerful, creative, and self-determined.
Between Precision and Poetry
At just 20 years old, Alysa Liu made history as the first American in 24 years to win Olympic gold in women’s figure skating – and she did it twice. Yet her impact goes far beyond technical brilliance.
Her performances radiate energy and individuality, highlighted by her signature aesthetic – including her iconic striped hair – reflecting a vibrant and fearless personality.
The Modern Louis Vuitton Woman
“Alysa Liu embodies the modern Louis Vuitton Woman—confident, creative, and utterly fearless,” says Nicolas Ghesquière.
Her presence brings a fresh dynamic to the House. From runway appearances to red carpet moments, Liu effortlessly blends sport and couture, structure and playfulness.
Luxury Lies in the Details
Alysa Liu herself describes the collaboration as deeply meaningful:
“As a figure skater, I train hard and skate fast, but when I perform, I want to show how soft I can be.”
This duality defines her new role. For Liu, luxury is found in craftsmanship, detail, and emotional expression – values that connect fashion and performance art.
A Partnership for the Future
With Alysa Liu, Louis Vuitton makes a clear statement: the future of luxury is multidimensional. It embraces contrasts, celebrates individuality, and reflects a new generation that is bold, expressive, and inspiring.
