WHITE Milano (September 25–28, 2025) presents global brands, new formats, and the first RLC Fashion Summit in Milan – the hotspot for the future of womenswear.
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Fashion
Extravagance, humor, and artisanal craftsmanship – the French fashion label Weinsanto is bringing a fresh perspective to the industry. Designer Victor Weinsanto, a former dancer and student of Jean-Paul Gaultier, blends theatricality with wearable couture. His collections are bold, playful, and always make a statement.
Africa has firmly established itself as a stage for innovative, diverse, and bold fashion. At the forefront of this movement is Orange Culture, a Nigerian brand that breaks boundaries—both in gender norms and cultural representation. Founded by Adebayo Oke-Lawal, one of Africa’s most prominent designers, Orange Culture embodies the spirit of a burgeoning global luxury fashion industry deeply rooted in cultural heritage.
Founded by Swiss designers Christa Bösch and Cosima Gadient, Ottolinger is a fashion label that has redefined the boundaries of contemporary avant-garde fashion. Known for their daring deconstruction, bold experimentation, and a unique blend of luxury and grunge, Ottolinger’s aesthetic challenges traditional norms and embraces raw, imperfect beauty.
Bold colors, daring patterns, unconventional cuts – Essentiel Antwerp embraces "Mood Boosting" fashion that is all about fun and spreading good vibes.
The Spring-Summer 2025 campaign by Louis Vuitton merges fashion and art in a unique composition. House ambassadors Saoirse Ronan and Lisa are portrayed as contemporary figures within the atmospheric paintings of French conceptual artist Laurent Grasso.
Ann Demeulemeester, born on December 29, 1959, in Waregem, Belgium, is a renowned fashion designer celebrated for her distinctive contributions to the fashion industry. She studied fashion design at the Royal Academy of Fine Arts in Antwerp from 1978 to 1981 and is recognized as a member of the influential "Antwerp Six," a group of avant-garde designers who gained prominence in the 1980s.
With a unique blend of Scandinavian minimalism and bold, avant-garde accents, ACNE Studios has firmly established itself in the fashion world. Since its foundation in Stockholm in 1996, the label has been shaping the global fashion scene with unconventional designs, sustainable production and exciting collaborations. Find out how ACNE Studios combines tradition and innovation to redefine fashion.
Maxhosa Africa is a renowned South African fashion label founded in 2010 by designer Laduma Ngxokolo. The brand is best known for its unique knitwear, which fuses traditional Xhosa patterns with contemporary design. Ngxokolo's vision was to create modern clothing that reflects the cultural identity and heritage of the Xhosa people.
Thebe Magugu is more than a fashion designer—he is a cultural storyteller, a visionary, and a trailblazer for Africa’s fashion scene. At just 30 years old, the South African has stepped onto the global stage, demonstrating how tradition, innovation, and sustainability can harmoniously converge. But what makes his work so exceptional, and why is he considered a beacon of hope for African fashion design?
In recent years, Mexiko has emerged as a hotspot for innovative and luxurious fashion. Known for its vibrant traditions and craftsmanship, the country is producing an increasing number of high-end fashion labels that are making waves internationally. The blend of cultural richness, artisanal excellence, and modern design makes Mexican fashion distinct and unique. But why are so many exciting fashion labels coming from Mexico? The answer lies in the fusion of tradition and modernity, the heritage of indigenous craftsmanship, and a growing global platform for Latin American designers.
Alexandre Vauthier has established himself as one of the most innovative designers in the fashion world. With his extravagant yet wearable designs, he combines Parisian chic with a modern sensibility that sets him apart from the competition.