When innovation merges with tradition and design – Louis Vuitton unveils its new digital campaign dedicated to their new sunglasses collection of 2021!
The House invited three international, independent, and contemporary talents to portray its new sunglasses collection and embody the many facets of the Louis Vuitton woman. Belgian-Congolese singer-songwriter Lous & the Yakuza wears both a square design with precise, strong angles, as well as a more classic offering, American actor Chloë Grace Moretz embraces a timeless chic model, while South Korean singer songwriter Somi sports couture sunglasses with their finely crafted jewellery-style temples. The campaign will be visible acrossall official Louis Vuitton channels starting 20th May.
Here comes the sun
Bright days are ahead with the new sunglasses collection from Louis Vuitton, blending design and savoir-faire, innovation and tradition. Boasting exceptional quality and contemporary lines to accent any look, the collection adorns any face, setting it off to perfection.
The Fashion Statement
The square design with precise, distinct angles creates a chic look, and the golden metal LV logo integrated into the acetate temples makes for a strong fashion statement. Day and night, this pair shoots for the stars and lights up any street style.
The Essential
The must-have addition to any wardrobe, whether in the city or travelling around the globe. Signature detailing with finely inserted Monogram flowers and graphic lines in black, blue or tortoiseshell, or with rounded curves in milky pink or khaki, portray a timeless style. These classic frames pair just as well with a little black dress as with jeans and a white shirt.
The Couture
Finely crafted jewellery-style temples feature golden interlaced chain links. Gradient lenses in a palette of soft summer shades give this pair the look of a wearable talisman. The delicate golden metal aviator-style frame showcases exceptional craftmanship.
- Acetate sunglasses with timeless square frame and gold metal details // 520-,
- Acetate sunglasses with eye-catching monogram signature on side // 520-,
- Aviator sunglasses with translucent lenses and studded temples with flower and logo signature // 350-,
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
Photos: ©LOUIS VUITTON by Julien Martinez Leclerc