For Christmas 2020, Weekend MaxMara is delighted to wish you Hoppy Holidays.
A Sphere of Dreams
Launching with the video ‘A Sphere of Dreams’, the winter campaign stars festive mascot Hoppy, who takes the viewer on a magical journey from the enchanted woods to the awe-inspiring city. Dressed in the new collection’s star looks, the magic of the season ahead is unveiled every step of the way in a dazzling display of bright hues, cool colour-blocking, animal print and houndstooth patterns inspired by the pop fashion of the 60s.
Hero coats blend the technical quality of Autumn Winter 2020’s key padded trend with quintessential couture-like details, such as impeccable cuts, front pleating and contrasting yokes, stamped with circular buttons evocative of the decade’s iconic geometric style.
To finish, trophy accessories including trapper hats, quilted scarves and mittens, plus the all-new Pasticcino Bag, reimagined in irresistible stocking-sized proportions, make the perfect gifts.
The WEEKEND MaxMara collection is available online and in store since November 2020.