Why we love some objects in particular, how design can help us live together and protect the planet, and what is always beautiful about the work of designers – the VIENNA DESIGN WEEK has made it its business to explore the role of design in society. And it does so throughout the city, with just as much fun as seriousness, with free admission and plenty of exciting programming for everyone from kids to design professionals…

Inspired by the provincial lifestyle and charming architecture of the South of France – characterised by poetry, boldness and elegance – Plum, together with Margaux Keller, developed a palette of sunny shades that fill the home with graceful joy and lightness. The colour novelties Ochre, Rosemary, Brick Red and Lime Pink blend harmoniously into the exclusive Plum colour palette, which, consisting of 34 colours, sets no limits to creativity…

As the age-old adage goes, the apple doesn’t fall far from the tree. In South Tyrol, Saltaus, Apfelhotel’s young new generation of owners are breaking new ground while staying true to their traditional roots. noa*’s novel design and architecture evokes the vintage charm of this historical hotel while creating an oasis for the senses and shared moments…

The kitchen is far more than just a place for cooking and eating. It is usually the centre of the home and whether integrated into the living room or as a separate room, whether small or large – it is the hub of everyday living and communal get-togethers. That’s why the French interior brand Plum focuses on stylish multifunctionality in its individual, creative kitchen concepts, combining smart storage solutions with homely design ideas, such as inviting seating, and uniting them with a great sense of colour to create colourful works of art…