Summer will be colorful at BIKINI BERLIN! Just in time for the warm season, the concept shopping mall presents a cooperation with the sustainable nail polish brand gitti.
For the collaboration, the Berlin-based cosmetics brand took its cue from BIKINI BERLIN’s striking signature colors – resulting in a fresh green and a bright coral. Two colors that not only whet your appetite for the Berlin summer, but also for a hot Pride Month. Because everyone who wears them on their nails radiates a positive energy that combines diversity, self-love and inner beauty – that’s what both BIKINI BERLIN and gitti stand for.
The green, a pistachio tone, was produced exclusively by gitti for the cooperation with BIKINI BERLIN. The coral, a fiery orange-red (number 139) is a shade from the regular range. The exclusive nail polishes from gitti x BIKINI BERLIN are plant-based, vegan, fair and environmentally friendly produced in the EU. The cooperation is about awareness for sustainable products and appreciation of beauty – fitting for the green oasis in Berlin’s urban jungle.
The concept shopping mall has long pursued a conscious concept that extends from the building’s design and the offerings at BIKINI BERLIN to promotions and collaborations. The nail polishes are limited. All visitors:inside have the opportunity at BIKINI BERLIN from 15.06.2023 to 15.07.2023, from a purchase value of 30 euros to receive a nail polish free of charge against the presentation of a receipt – for a touch of BIKINI BERLIN on the fingers.
The pick-up station for the nail polishes is located on the event area, which is immersed in exactly this color world and thus awakens the desire for summer and the matching nail polish. The flacons themselves are skillfully staged by metallic elements: Flashing chrome details meet the contrasting signature shades of the BIKINI BERLIN x gitti polishes.
“We are very pleased that our customers will soon be able to wear the BIKINI BERLIN colors on their nails. With gitti, a cooperation has emerged that underlines our sustainable values and at the same time awakens the desire for beautiful things. Fashion and beauty need to be rethought and gitti exemplifies this,” says Antje Leinemann, Managing Director of BIKINI BERLIN.