Sculptures of Heat: How TUBES Redefines the Art of Heating
Warmth is more than function – it’s emotion, form, and expression. With the project “Beyond Warmth”, Italian design brand TUBES transforms the idea of heating into a sculptural, poetic, and sensory experience.
Beyond Function
With the Plug&Play line, launched in 2018, TUBES became the first company in the world to introduce a collection of independent design radiators – portable, installation-free heating objects created by leading designers.
These are not merely technical elements or decorative accessories, but autonomous sculptures of warmth that inhabit spaces with presence and character.
Beyond Warmth – Warmth as Visual Language
With its “Beyond Warmth” campaign, TUBES takes this vision further. The Plug&Play radiators are placed in natural, unexpected, and poetic settings – conceptual environments created through artificial intelligence under the creative direction of Filename Studio.
In these symbolic landscapes, the products transcend function to reveal their true essence: sculptural presences engaging with light, material, and space.
A Manifesto of Vision
“Beyond Warmth” is not just a visual campaign, but a manifesto of intent. It encapsulates TUBES’s pioneering spirit:
- Beyond function, turning radiators into design icons.
- Beyond the wall, bringing them into the center of living spaces.
- Beyond convention, redefining warmth as creative expression.
Because TUBES does not simply produce heat – it transforms warmth into a language of design, research, and freedom.
Über TUBES
About TUBES
Founded in 1992 by the Crosetta family, TUBES Radiatori represents Italian excellence in the heating design industry. For over thirty years, the company has revolutionized the concept of the radiator – turning it from a technical necessity into a design statement.
Collaborations with Ludovica Serafini + Roberto Palomba led to the acclaimed Elements collection (2004), followed by the innovative Plug&Play line. Today, TUBES works with leading international designers and was awarded the Compasso d’Oro ADI in 2018 for outstanding design innovation.
