Pop-up by MACHINE-A: London’s Top Designer Brands travel to Shanghai
MACHINE-A launches a pop-up store with multi-brand concept store Labelhood – a key supporter of Chinese fashion designers – in Shanghai, running from 1 October 2020 until February 2021. Some 21 best-selling brands at Machine-A will be sold at Labelhood, which shares an affluent, fashion-loving and young demographic with the London-based store.
The pop-up features a special selection of merchandising from some of MACHINE-A’s favourite brands including Raf Simons, Peter Do, Maison Margiela, 1017 ALYX 9SM, Paco Rabanne, A-COLD-WALL*, Lemaire, Delada, Namacheko, Paula Canovas Del Vas, Y/Project, Richard Quinn and Sweet Lime Juice – all of which customers can experience at No 2, 764 Nong, Changle Rd, Jing’an District Shanghai.
For this special partnership, Rei Nadal directed a short fashion film which connects the two worlds of the stores, their audiences, and their cities – London and Shanghai. Nadal’s film explores the thrill of nighttime in these futuristic cities, the models’ fashion, as styled by Stavros Karelis, making them stand out from the shadows in a modern apartment block, while the city lights shine below. All fashion in the film is available at the pop-up in Shanghai.
Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.