A scenographic living space in the London residence of a film producer

High ceilings, wide windows, and concrete walls. Gianfranco Ferré Home unveils a preview of one of the settings in its new catalogue: a living area with a metropolitan, bright, and welcoming atmosphere, where the distinctive elements of industrial spaces merge with the sinuous shapes and unmistakable geometries of the renowned furniture line.

Like a movie set, where the elements of the scenography help to tell a story, the new environment is emblematic of the style, character, and aspirations of the homeowner: a film producer in love with the vibrant and ever-changing atmosphere of the city of London.

The loft focuses on typical themes of Gianfranco Ferré Home brand, adapting them to the surrounding environment. The clean lines and the raw tone of the architecture combine with noble materials and vintage influences, while warm and tactile fabrics covering the seating create a relaxing atmosphere.

At the heart of the living space is the Phoenix sofa, upholstered in enveloping gray bouclé and characterized by a black chrome-finished metal base that accentuates its metropolitan style. The slightly outwardly inclined oval-shaped armrests and backrest evoke icons of the past. The same retro appeal is found in the Madison armchair, with a Brazilian flair.

Thanks to its soft and sinuous shape and to the structural belts ensuring the comfort of the seat, the armchair represents a piece of furniture that invites relaxation and conversation. The Mini pouf, with its light, compact, and versatile design, adds extra seating and personality to the environment.

In the centre of the living area, a fluid and functional composition is created with the coffee tables from the Norrebro and Doppler lines. Geometric shapes, timeless and precious materials, and their eclectic charm are also found in the New Orleans showcase, equipped with a touch technology that allows you to illuminate the LED integrated into the display simply by approaching the base. The intimate and refined lighting emitted by the furniture enhances and emphasizes the warm light of the Stuarda lamp, evoking an atmosphere of indulgence and intimacy.