Thebe Magugu is more than a fashion designer—he is a cultural storyteller, a visionary, and a trailblazer for Africa’s fashion scene. At just 30 years old, the South African has stepped onto the global stage, demonstrating how tradition, innovation, and sustainability can harmoniously converge. But what makes his work so exceptional, and why is he considered a beacon of hope for African fashion design?

I received some incense sticks as a souvenir from our neighbour following a trip to Asia. I was eight years old at the time and they seemed infinitely precious to me. They smelt different to anything I’d encountered up until that point, and soon the whole linen cupboard where they were put smelt the same, enchanting and exotic …