MAGDALENA’S – natural cosmetics that get under your skin

MAGDALENA’S - Gradonna

The MAGDALENA’S made in Tyrol range of skincare products draws its power from nature. Containing vegan and regional ingredients, the products don’t just pamper guests at the Gradonna****s Mountain Resort (the home of the beauty brand), they’re also available to visitors to the online shop.

Finding a cosmetics line is easy – finding the right products for natural beauty, on the other hand, is not. For Martha Schultz, co-owner of the Gradonna****s Mountain Resort in Kals am Großglockner, the ideal option for your skin is sustainable, vegan and contains local ingredients. As she told us while talking to The STYLEMATE: “Regionality and the exceptional quality of the products are essentials for us.” But they weren’t able to find a partner on the market that could meet their high expectations – and that’s why they decided to launch MAGDALENA’S.

Their demands when it comes to skincare products are stringent: high quality, regional, free from animal testing, organic and vegan, attributes that are as important for the four-star hotel as they are for the beauty products. “Our herbal experts worked closely with my son Lukas in 2012 to develop an innovative skincare and cosmetics range that will be loved by both men and women,” explains Schultz when discussing the origins of the brand.

Vegan, regional and high quality

The recipe for the products has been refined over the last few years, and manufacturing has been adapted to meet increased demand: MAGDALENA’S made in Tyrol doesn’t just impress consumers with its short transport distances, the skincare range is also made entirely by hand. And since last December, the hotel’s own range of cosmetics products has been certified organic. “MAGDALENA’S cares for the skin of those who use it. All of the products in our extensive range are suitable for all skin types and are fragrance-free – instead they smell of the Alps and give you a sense of the freedom of the mountains,” says pharmacist Lukas Schultz. At first, the new range was used exclusively at the resort in Kals am Großglockner, “but because demand was so high, you can now also order it from home,” adds Martha Schultz, and refers us to the website

The skincare range is a true family success story, and the brand name is part of that: MAGDALENA’S namesake is Martha Schultz’s niece. And what do guests have to say about it? “The feedback has been overwhelmingly positive. The indulgent feel of the creams and lotions in particular, as well as the moisturising properties of the skincare and cosmetics products are always mentioned positively. We also get a lot of glowing reviews on our online shop,” says Martha Schultz, happily. With the range of Alpine cosmetics products from the Gradonna****s Mountain Resort, the experts have created therapeutic treatments that will appeal to those who are conscious of being respectful of nature.