When fashion becomes a wake-up call: A collection between doomsday and fairy tale
With his Autumn/Winter 2025/26 Prêt-à-Couture collection, Danny Reinke delivers more than clothing – he crafts a powerful artistic statement. “90 Seconds to Midnight” is a dark, fearless and poetic exploration of society’s tipping points, drawing inspiration from unlikely sources.
Between Struwwelpeter and the Doomsday Clock
Reinke’s collection fuses two symbolic references: the unsettling morality tales of Struwwelpeter by Heinrich Hoffmann and the Doomsday Clock, a scientific metaphor for how close humanity is to self-destruction. The result? A fashion collection as a call to action – urging resilience, defiance, and personal responsibility.
Elegance meets Punk: Aesthetic Resistance
This collection boldly merges classic couture aesthetics with 80s punk influences.
Raw textures, metal studs, corset lacing, and a used-look finish express defiance and nonconformity. At the same time, elegant draped gowns, Swarovski embellishments, and layered tweed create a tension-filled balance between decay and decadence.
“90 Seconds to Midnight” is a stylistic call for liberation – fierce, direct, yet poetic at its core.
Color Palette of the Apocalypse
Darkness dominates: earthy browns, deep greens, intense reds, and black capture the haunting atmosphere of both Struwwelpeter’s cautionary tales and the urgency of midnight on the Doomsday Clock.
Make-up, Magic & Meaning
This season’s runway show extended beyond fashion into a multi-layered artistic experience:
- Inclover x Danny Reinke: Make-up artist Sam Hill created porcelain-doll complexions with silvery glow and delicate color shifts – a perfect echo of Reinke’s moodboard.
- Eckes x Danny Reinke: A long-standing collaboration that adds a sensory layer of ritual and pleasure.
- BÄRENWALD Müritz x Danny Reinke: A custom-designed bear brooch symbolized compassion and awareness for animal welfare – a delicate contrast to the collection’s intensity.
About Danny Reinke
Founded in 2017, Danny Reinke stands for sustainably produced, handcrafted fashion made in Berlin. The label uses mainly EU-sourced fabrics, ensures fair working conditions, and minimizes its environmental impact through short supply chains. Many pieces are custom-made on demand – a conscious stand against overproduction.
“Fashion should do more than just look good. It should speak up, stir thought, and provoke action.”
A Manifesto in Fashion
“90 Seconds to Midnight” isn’t just a collection – it’s a manifesto in fabric and form.
A call for change, for courage, for a new role of fashion in our time.
🔗 Learn more: www.dannyreinke.com