INSPIRATION FROM AROUND THE WORLD FOR AN AESTHETIC AND MEANINGFUL LIFESTYLE
Etro, a renowned Italian fashion label, stands as a beacon of timeless elegance and artistic innovation in the world of luxury fashion. Established in 1968 by Gerolamo "Gimmo" Etro, the brand has carved a niche for itself with its distinctive blend of heritage-inspired designs, vibrant patterns, and exquisite craftsmanship.
The JET SET design team used three credos when it created its FW24/25 collection: Embrace the heritage, revive the legends, and shake the future. Now, with the launch of the collection, JET SET invites the bold and daring to travel back in time to honor the brand’s Swiss heritage and discover a new dimension in ski fashion and apres ski couture. It’s time to step on planet JET SET.
In the legendary winter sports destination of Sölden in the heart of the Ötztal Alps, you’ll find THE SECRET, a mystical and magical resort that opened its doors in March 2022 following extensive renovation and expansion work. For guests who are looking for both a cosmopolitan atmosphere and a retreat in nature, the modern lifestyle hotel is the place to be. 
The OLM-Nature Escape, embedded in the breathtaking scenery of the Dolomites, embodies not only an outstanding technological concept, but also an architectural masterpiece in line with the highest sustainability standards. The project meets all the criteria of the "Casa Clima A Nature" standard and stands out thanks to its unique combination of technology, architecture and environmental awareness. OLM also recently received the GSTC certificate (Global Sustainable Tourism Council Hotel Criteria).
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