In Lourmarin, Provence, sits Le Moulin, an old mill transformed into a hotel and village shop. Sitting opposite the chateau, it is a place to meet people and stay the night, a spot for locals and you. Here, you can enjoy a coffee while listening to the sounds of the market, go for a dip in the pool, and head out on a bicycle along nearby trails..

Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…