In March 2025, spring arrives in its most beautiful form—with the launch of the second chapter of the Louis Vuitton × Murakami collection. As a poetic tribute to Japan’s cherry blossom season, the re-edition celebrates its 20th anniversary by reviving Japanese master artist Takashi Murakami’s exquisite Cherry Blossom motif, masterfully applied to over 40 creations.

Louis Vuitton presents the new ‘Le Monde Est à Vous’ campaign for Pharrell Williams’ Spring-Summer 2025 men’s collection. The setting is the Maison de l’UNESCO in Paris, whose impressive ambience already provided the stage for the fashion show in June 2024. The campaign picks up on the impressions staged there and unfolds them into a fascinating visual journey.

In collaboration with Alex Israel, Louis Vuitton presents Ocean BLVD, a unique invitation to a three-dimensional, iconic walk along Los Angeles Boulevard, as part of the Maison’s Ocean fragrance collection. Alluding to the style of the Californian city, the exceptional piece reflects Alex Israel’s work “Sunset Coast Drive”, a miniature model of a street in 2022.

On the occasion of Louis Vuitton’s first Voyager show, which took place in Shanghai on 18 April, the Maison is now unveiling its extended collaboration with artist Sun Yitian. Known for her photorealistic paintings of toys and other mass-produced items, she has created an exclusive series that brings the Pre-Fall 2024-Collection to life in a colourful way. The collaboration spans ready-to-wear, leather goods, trunks, accessories and fragrances.