INSPIRATION FROM AROUND THE WORLD FOR AN AESTHETIC AND MEANINGFUL LIFESTYLE
With the very first "Servus," you can feel it: the genuine, down-to-earth, and warm-hearted Bavarian soul. But what happens when traditional dialect meets modern design? The answer lies in the Agrad Chalets on the edge of Aschau im Chiemgau region, where things are truly cozy and feel just right. And because the way people speak says a lot about their way of life, we want to introduce the chalet village using the very words you're likely to hear around here.
Some places don't need to be reinvented, just rethought a little. For example, what was once a simple campsite on the edge of Aschau in Chiemgau has been transformed into a stylish, modern chalet village - without losing even a hint of its intimate connection to nature. On the contrary. With the Agrad Chalets, a place of power has been created that blends quietly into its surroundings and is luxurious without saying it out loud.
From ancient ruins in Rome to rugged Alpine peaks – “Longing – Artists on the Road”, the new exhibition at Albertina Vienna, reveals how travelling shaped artists’ perspectives from the 18th century onwards. Drawings and watercolours bring the desire for distant horizons to life.
Tiles made from coconut shells and bamboo beds with red feet? Some projects are a first even for a company with 90 years of experience. For example, the furnishing of the recently opened Bikini Island und Mountain Hotels Es Trenc in Mallorca. Instead of the usual modern alpine flair, the production facility of the Austrian hotel furnishing company Voglauer was transformed into a colourful place with boho vibes for this project.
If you want to spell the Alfa Hotel, you might find more suitable words than Andrew, Lucy and Frederick - words that capture the feeling of this special place: A for alpine, L for letting go, F for finesse and A for a time out. All of this reflects in the spa area of the four-star hotel in Serfaus, which recently added an outdoor relaxation pool to provide even more space for relaxation.
How do you capture the essence of a place? One way to do it is through language. Learning basic words and phrases doesn’t just show respect, it also helps you to understand the people and their region a little better. It’s particularly interesting in South Tyrol, where melodic Italian meets rustic Tyrolean, resulting in as many dialects as there are valleys.
This summer Lifestylehotels®launches an exclusive partnership with global e-mobility leader BYD (Build Your Dreams). From June 11 to September 11, 2025, guests at two selected member hotels will have the opportunity to experience the all-new BYD Sealion 7 Excellence firsthand – with a complimentary test drive through Austria’s breathtaking alpine scenery.
In the fast-paced world we live in, escaping to the countryside is the perfect way to recharge and reconnect with nature. LIFESTYLEHOTELS™ offers a curated selection of countryside retreats where mindful travelers can unwind, surrounded by breathtaking landscapes and serene environments. Here are our top three countryside destinations, each paired with a unique hotel that promises relaxation and inspiration.
Sophisticated architecture is increasingly finding its way into the high mountains. In the Pyrenees, the Refuge de Barroude, a refuge designed by the architectural firm Snøhetta, is setting new standards for building in high alpine regions.
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