Aria collection by Alessandro Michele, presented in the centenary year of Gucci. Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’.
“A deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.”Creative Director, in his notes in the collection
In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand.
Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, a “hacking lab” is unveiled. Incursions and contaminations by elements “pilfered” from House heritage and from Demna Gvasalia, Creative Director of Balenciaga—ultimately expressions of reverence and homage.
All looks of Gucci Aria >> online