Streetwear meets Chic - The sustainable handmade pieces of the Austrian label "DeLin" present the hidden diversity of linen and combine elegance with casual street style...
ENTER NOW: December 13 - PLAY & WIN: Win an Insomnia Bipolar Tee T-Shirt. Viennese Street Luxury made in Portuga ...
The Colorful Crew comprises Nina Greif-Reitzenstein and her team. As the creative brain behind the brand, Nina talked to us about her love of paper and fashion, where she finds inspiration for her designs and what zest for life means to her...
This is how to defy the autumn blues: INA KENT celebrates its 15th birthday with another SPECIAL EDITION - popular INA KENT classics shine in fearlessly vibrant hues and exciting textures for this year's birthday collection. The effect? They add glamour, buoyant optimism and a whole lot of attention to any look...
New year, new glasses! It's time to take a look at the latest trends for the Upcoming Season. A visit to one of the more than 90 sehen!wutscher branches throughout Austria is well worth it. Sporty-chic, colourful and eye-catching or pure glitz and glamour - the new season promises versatility and an extra portion of good mood. Just in time for the new year, sehen!wutscher presents the hottest brand highlights of the Italian SAFILO group for 2023...
Robust, durable and able to withstand any weather: With its signature boot, KIRA has created real sustainability heroes and is constantly working on reducing its ecological footprint to a minimum. Where better to do this than in the Estonian home of the brand?
VERA CALDEIRA and PEDRO FERRAZ are childhood friends. A trip to India in 2017 inspired them to start their own fashion label, and in 2018 they released their first collection...
The "Sacra" collection offers a first glimpse into the mysterious, exciting world of SABOTEUR. "Sacra" jewellery pieces are mystically charged, amidst a play of ancient mysterious and modern futuristic symbolism. Perfect proportions, inspired by the perfection of the cosmos, are what the "Elemental" and "Sacra" collections have in common...
A bag that awakens a deep desire within us. It seems untouchable, which makes us desire it even more. This feeling - at once unbearable and beautiful - is something each of us has felt in some form or another. Inspired by the song "Come On Eileen" by the British band Dexys Midnight Runners, which is dedicated to this theme of love, INA KENT has christened her latest model EILEEN ed.1. A homage to irresistible desire, longing and (forbidden) love...
Surprising, authentic, with its finger on the pulse - in the Linz boutique BLUMA, artistic ambience and stylish design meet fashionable zeitgeist. In harmony with the constantly changing aesthetics of the boutique - coordinated with the respective collections - Karin Hofecker and her daughter Mila create a unique shopping experience that conveys an inspiring attitude to life...
Max Weißenböck and his label MAM Vienna are once again attracting attention in the fashion scene. Yesterday, the 27-year-old Viennese had his mouth sewn shut on camera and then silently presented his new collection INSOMNIA for minutes in a video on his YouTube channel MaxaMillion with more than 187K followers...













