Where jewelry tells a story: With the digital documentary Reborn Series: Iconic Stories, Bvlgari unveils a new chapter in its brand universe — a tribute to transformation, courage, and timeless beauty.
Inspired by Eternity: Bvlgari and the Roman Spirit
With Eternally Iconic, Bvlgari celebrates not only its legendary pieces but also what makes them enduring: the ability to evolve while staying true to their essence. The new digital series Reborn Series: Iconic Stories tells powerful stories of personal transformation — and how becoming iconic is a journey, not just a destination.
The protagonists? Bold individuals who embrace change and, through their personal growth, create a legacy of lasting relevance. It’s a deeply personal — and universal — tale of identity and reinvention.
Serpenti: The Eternal Muse
At the heart of the series lies the iconic Serpenti collection — a symbol of transformation, femininity, and strength. With new designs that blend craftsmanship, symbolism, and contemporary elegance, Bvlgari reaffirms its place as a true Roman legend in the world of luxury.
Serpenti Tubogas Lady Watch
This timepiece is the embodiment of sensuality and precision: a curved 35 mm case in 18k yellow gold, set with diamonds. The crown features a pink cabochon-cut rubellite — a royal detail for a queen. The white opaline dial with sunburst guilloché texture completes the refined look. The bracelet, crafted in Bvlgari’s iconic Tubogas style, wraps around the wrist like a coiled serpent — ready to transform.
Jewels with Soul: The Serpenti Viper Collection
The new Serpenti Viper line brings the mythical power of the serpent into a modern design language:
- Necklace in 18k yellow gold with pavé-set diamonds on head and tail — a statement of strength and elegance.
- Hoop earrings featuring pavé diamonds — subtle yet powerful.
- Rings with a single, graceful coil — available with or without diamonds — perfect for everyday glamour or bold moments.
Transformation as a Statement
Whether through watches, jewelry, or digital storytelling, the Reborn Series is more than a campaign — it’s a manifesto for inner strength, for growth, and for the idea that true beauty is eternal. Because what remains is not just the gold or the shimmer of stones — but the story they tell.
More informations
👉 bulgari.com
©Bvlgari / PR-International