Lauren Santo Domingo presents the new Capucines by Louis Vuitton


As a timeless feminine icon, the CAPUCINES symbolises the quintessence of Louis Vuitton, its quest for excellence, creativity and craftsmanship.

For the 2021 summer season, LOUIS VUITTON gets Santo Domingo in front of the lens for the Maison Lauren’s latest Capucines campaign. Named after the very first LOUIS VUITTON store, which opened in 1854 on Rue Neuve-des-Capucines in Paris, the Capucines established itself as one of the maison’s most iconic styles. This summer, the bag appears in three sizes – Mini, BB and MM – to meet the different needs of everyday life.

Crafted in shades that are at once appealing, soft and feminine, these seven Capucines convey very different attitudes. With a classic yet innovative style, the two permanent models – Magnolia and Snow – exude luminous elegance and are offered in sizes MM and BB respectively.

The Capucines with a smooth, bunched up calfskin handle is a real treat, recalling the retro look of a hair scrunchie. This model illustrates the Maison’s perfect mastery in combining playfulness and craftsmanship. Available in storm blue for the BB version, or a striking yellow that really pops for the Mini version.

More daring aficionados will love the Capucines in wild and irresistible black complete with a twill handle and leopard-print pattern. They may also decide to yield to the geometric and architectural lines of the eye-catching collector’s model, produced in collaboration with Fornasetti – an Italian design workshop founded by Piero Fornasetti. In the evening, femininity becomes understated and precious, enhanced by the reflections of the LV signature in abalone shell on the Capucines Brume.

About Lauren Santo Domingo

Lauren Santo Domingo is the Co-Founder and Chief Brand Officer of Moda Operandi, the only fashion platform inviting consumers to shop from designers’ complete
runway collections prior to production
. As a former American Vogue editor, Lauren set out to create a platform that would allow women to sho from complete designer collections – a service only offered to editors or stylists at the time. In February 2010, Lauren co-founded Moda Operandi with Aslaug Magnusdottir, revolutionising the fashion industry and the way people shop. The company now has raised nearly $300m in funding from top-tier investors. Lauren sits on the Board of Directors for Moda Operandi, and Save Venice Art Conservation, a non-profit dedicated to the conservation of the arts in Venice, Italy. Regarded as one of the most influential women in fashion, Lauren was inducted into Vanity Fair’s ‘International Best Dressed List’ in 2012. Lauren lives in New York City with her husband and their two children.

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.