Cortana stands for timeless, locally crafted fashion that fuses craftsmanship with a contemporary Mediterranean sensibility. Since its foundation in 2001 by Rosa Esteva, the brand has held a clear vision: to design garments defined not by fleeting trends but by durability, quality, and sensory appeal.
Rooted in the natural beauty and landscapes of Mallorca, Cortana’s design philosophy finds expression in flowing silhouettes, earthy color palettes, and exclusive prints, many derived from Esteva’s own watercolors.
Craftsmanship & Materials
At the heart of Cortana is a genuine slow fashion philosophy:
Rather than hastily produced items, the brand’s collections are created in small ateliers in Barcelona and Mallorca where skilled artisans bring each piece to life. The choice of materials is central. Collections are crafted from premium natural fabrics such as silk, linen, cotton, cashmere, and sustainably oriented fibers like cupro and ramie. These materials deliver not only visual beauty but a distinctive tactile experience.
Collections & Brand Extensions
Cortana’s offerings extend well beyond everyday wear:
- In addition to its refined ready-to-wear collections, the brand produces bridal wear, accessories, shoes, and even a signature fragrance that captures the Mediterranean spirit.
A more recent expansion is the Cortana Casa line — a homeware collection rooted in traditional Mallorcan crafts.
Starting with the Fall-Winter 2024 season, Cortana also introduced a unisex line, exploring the interplay of masculine and feminine design elements.
Cortana’s Essence
More than a fashion label, Cortana represents a way of living. In a world driven by fast cycles and transient trends, the brand champions endurance, sustainability, and understated elegance. Each collection embodies stories of place, memory, and a devotion to fashion that feels soulful, personal, and enduring.
