Although we live in a materialistic world, “things” have a surprisingly bad reputation: they are seen as dead and soulless, and inferior to the organic world of plants, animals and humans in every respect. Anyone devoting themselves too enthusiastically to “things” is quickly suspected of being superficial. You might find that somewhat hypocritical considering we all invest a lot of energy in the quest for beautiful and valuable things, and in order to buy them we have to earn that thing called money…

Taking inspiration from this quote by Hermann Hesse, I want to see every single moment as a new beginning, as the start of a new story with a happy ending. But in tough times – like during a pandemic – I admit that it’s not always easy to maintain this state of constant joyful anticipation …

I received some incense sticks as a souvenir from our neighbour following a trip to Asia. I was eight years old at the time and they seemed infinitely precious to me. They smelt different to anything I’d encountered up until that point, and soon the whole linen cupboard where they were put smelt the same, enchanting and exotic …

Screened off by a mountain rock massif, there lies the Pinzgau Plateau, upon which the alpine cabins of the PURADIES line up in the sparkling snow. Snow banners are blown off the wooden shingle roofs of the châlets with their luxurious inner life. Here, pure skiing pleasure starts right on your doorstep. Those who want to treat themselves to a little luxury can fly in directly by helicopter […]