Emma Stone and Hoyeon embody the spirit of departure
Louis Vuitton unveils its Women’s Fall Winter 2025 campaign, immersing us in a world where travel becomes pure poetry. Captured through the lens of Ethan James Green, the campaign evokes the melancholic euphoria created by Nicolas Ghesquière at his show in Paris’ Gare du Nord – a place where strangers meet, fleeting stories are born, and the unknown always awaits.
Discover the collection at Louis Vuitton
Express: A bag that tells stories
At the heart of the collection is the new signature bag Express – named after the iconic Speedy model of the 1930s. Crafted from grained leather and velvet calfskin, it combines sophistication with functionality. Monogram canvas details on the handles and clochette, the signature gold-tone padlock, and Monogram jacquard lining create refined accents. Express is more than just a bag – it embodies the magic of embarking on a new era of mobility.
Two faces, one message
Oscar-winning actress Emma Stone captivates with her versatility – from La La Land to The Favourite and Poor Things. Hoyeon, who rose to global fame with Squid Game, has since become an international style icon, adding understated coolness to the campaign. Together, they embody Louis Vuitton’s spirit: a sense of discovery, feminine strength, and the art of celebrating life with style.
Pre-launch and global release
The Fall-Winter 2025 collection and the Express bag will be available for digital pre-order starting July 25, with an exclusive pre-launch in selected boutiques worldwide. The global release will follow on August 1.