A New Era of Modern Femininity and Creative Freedom
Rome, February 19, 2026. The Roman jewelry house Bvlgari opens a new chapter, announcing Dua Lipa as its new global brand ambassador. A decision that resonates far beyond strategy — it represents the meeting of iconic Italian craftsmanship and one of the most defining cultural voices of her generation.
Between Pop Culture and Timeless Elegance
Dua Lipa embodies a generation that redefines success — self-determined, creative, and unapologetically authentic. With multiple Grammy and BRIT Awards and billions of global streams, she has established herself as a powerful and lasting voice in contemporary culture
Her career is shaped by artistic freedom and an unwavering commitment to integrity — values deeply aligned with Bvlgari’s brand philosophy.
“Dua Lipa embodies a contemporary vision of empowerment and freedom that is deeply aligned with Bvlgari’s values,” says Laura Burdese, Deputy CEO of Bvlgari and CEO as of July 1, 2026
Jewelry as a Statement
For Dua Lipa, the collaboration represents more than a traditional brand partnership.
“It’s incredibly special to collaborate with an iconic brand like Bvlgari… a house that stands for confidence, creativity, and modern femininity, whose jewelry pieces give every look the perfect finishing touch,” she comments
Jewelry here is not merely an accessory — it is an expression of identity, a luminous signature of individuality.
Within the framework of mindful luxury, this partnership reflects a compelling dialogue between heritage craftsmanship and contemporary cultural relevance.
THE Stylemate Perspective
The appointment of Dua Lipa as global brand ambassador signals more than a fashion headline. It represents a strategic alignment with a new generation of women who define luxury through identity rather than status.
Bvlgari remains true to its Roman, opulent DNA while embracing a globally connected, culturally empowered narrative of modern femininity.
