WHITE Milano September 25–28, 2025 taking center stage as the defining salon for brands, buyers, and visionaries.
This September, all eyes turn to Milan once again. From September 25–28, 2025, Via Tortona becomes the beating heart of womenswear, with WHITE Milano taking center stage as the defining salon for brands, buyers, and visionaries.
Business with Relevance
WHITE Milano is not about fleeting trends, but about true orientation. With a distinctive brand mix and global reach, the September Edition sets the tone for Spring/Summer 2026 – offering curated insights and fresh impulses for the fashion industry.
RLC Fashion Summit – the Industry in Dialogue
A key highlight: the first RLC Fashion Summit on September 25 at MUDEC. CEOs, top managers, and industry leaders will debate supply chain stability, new markets, and the transformation of retail. “We are not talking about trends here, but about the future resilience of our industry,” says Panos Linardos, President of the RLC Global Forum.
A Brand Mix with Global Depth
The fast-growing ExpoWHITE program brings together newcomers from China, India, Brazil, and Qatar with established players from Europe and the US. Thanks to ICE’s strong buyer strategy, the number of international buyers will rise significantly – from Japan to Saudi Arabia.
New Formats, New Vibes
- WHITE Resort @Superstudio Daylight: a curated stage for resort and leisurewear with a seasonless approach.
- Inside WHITE @BASE: an open, creative format featuring networking events and DJ sets.
- Eastern Europe in Focus: a new partnership with the Talents International Association opens access to dynamic markets.
“WHITE wants to build bridges and accelerate business – with maximum relevance for brands and retailers,” says Brenda Bellei, CEO of M.SEVENTY – WHITE.
In September, WHITE Milano is more than just a trade fair – it is a lifestyle, a cultural pulse, and a vision of fashion’s future.
