This Easter giveaway from The Stylemate gives you the chance to win a high-quality Kaftan from HELGABAD – the Finnish label founded in 2021 by Pia Knoester in Helsinki. Made from 100% waffle cotton, the versatile Kaftan is perfect as a towel poncho, sauna companion, or stylish changing robe. Sustainable, thoughtfully designed, and nordic in its simplicity – a must-have for those who appreciate both functionality and design.
Helgabad
Keep a cool head? A must, four days before Christmas. How about a dip in the cold water, for example, just as they do in the Nordic countries. And then wrap yourself up in a towel, or rather in the KAFTAN(EN) from HELGABAD, which you can win today with door number 20!
PIA KNOESTER, THE VISIONARY BEHIND HELGABAD, SHARES HER JOURNEY FROM THE BEAUTY AND PERSONAL CARE INDUSTRY TO THE CREATION OF A BRAND CENTRED AROUND WATER
AND MINDFULNESS. HELGABAD IS NOT JUST ABOUT PRODUCTS; IT’S ABOUT ENHANCING EVERY-
DAY MOMENTS INTO SOMETHING SACRED. IN THIS INTERVIEW, PIA EXPLORES THE SIGNIFICANCE
OF WATER IN BOTH PHYSICAL AND MENTAL WELL-BEING, AND HOW HER PERSONAL EXPERIENCES SHAPED HER UNDERSTANDING OF ITS POWER.