The creative secret of the star producer behind Johnny Cash, Adele, Run-DMC, Jay-Z and U2. The NY Times bestseller
Creative. The Art of Being is a wise and exceedingly clear quintessence of his life’s work. It illuminates the artist’s path in a way that we can all follow. It leads us to the magical moments of elation and transcendence in which everything is possible.
Many famed music producers, however brilliant, become known for a particular sound which has its day and then ages out. Rick Rubin, on the other hand, is most famous for something else: for creating a strong safe space where artists of wildly different genres and traditions can home in on who they really are and what they really offer. To surprise themselves, and thus the world. Rubin’s true art is for helping people get out of their own way and commune with the powerful creative signal that is their birthright.
Over the years, Rubin has thought deeply about where creativity comes from and where it doesn’t, about what it takes to strike a deep nerve within ourselves. Perhaps above all, he has learned that being an artist isn’t about your specific output; it’s a relationship to the world. Creativity has a space in everyone’s life, and everyone has the opportunity to make that space stronger. Indeed, it may be our most important responsibility.
More than five years in the making, The Creative Act is a series of meditations that illuminate the path of the artist as a road we all can follow. It is a beautifully generous offering of the wisdom gleaned from a lifetime’s work spent in the service of exhilaration and transcendence, distilled into a timeless classic that puts those feelings within closer reach for all of us.
This book is a companion to anyone on the creative path; for me, Rick Rubin’s attention, consideration, ideas have dug themselves down deep into my consciousness and grown with my work, so that over time, I have found myself in the shelter of a huge resplendent tree, and remembered that it all started with a word or two from a person who really, really listened. May it start something similar in you KAE TEMPEST