During his keynote address at the Thailand Tourism Forum 2020 in Bangkok on 20 January, Bill Bensley launched his open-source “Sensible Sustainability Solutions” white paper for the global Hotel Industry, incorporating over three decades of experience from designing over 200 hotels around the world and in celebration of 30 years since he created BENSLEY.

The “Red Sea Project” is one of the most ambitious regenerative projects in the world. From 2023, the western coast of Saudi Arabia will feature a new form of barefoot luxury spanning over 28,000 square kilometers, with an archipelago of more than 90 untouched natural islands, plus dormant volcanoes, deserts, mountains and cultural sites.

At people who throw their rubbish out the window. At everyone still gleefully drinking water from a plastic bottle. At politicians whose solutions only look good on the surface. And at everyone that has stopped thinking and acting independently. With his “7Oceans” project, he wants to better protect the oceans. Not just because he loves them – but because all of our lives depend on it.