How a designer turned Parisian boho style into a global attitude
Casual, free, and always a little rebellious – Isabel Marant embodies the spirit of Parisian chic like few other designers. Her fashion is more than clothing; it’s a lifestyle that fuses nonchalance, craftsmanship, and a touch of bohemian ease in a way that is uniquely her own.
From Bastille to the world
Isabel Marant never set out to “make fashion” – she wanted to create something that women genuinely want to wear. In 1995, she launched her first collection, and two years later, she opened her first boutique in Paris’s Bastille district – still a hotspot for unpretentious creativity today. From there, she conquered international streets – not with logos, but with a silhouette that infuses every city with a touch of Paris.
A style that endures
What makes Isabel Marant special is her sense of effortless perfection. Flowing fabrics, embroidered details, a mix of rock attitude and folkloric influences – her pieces always look as if they came straight from a festival somewhere between Paris and California.
With sneakers like the iconic Bekett wedge, she created must-haves that seamlessly blend streetwear with French elegance. Her fashion is wearable but never ordinary – loved by women who don’t just consume fashion but live in it.
Craft at its heart
What many don’t realise: Isabel Marant has long embraced craftsmanship and sustainability. Her fabrics come from small ateliers, intricate embroidery and leather work are done by hand. At the same time, she invests in social projects, supports traditional textile knowledge, and works steadily towards making her collections more sustainable.
For Marant, fashion isn’t loud – it’s quietly felt: in the materials, in the attitude, and in the freedom to mix everything without looking over-styled.
Freedom remains the trend
Whether through capsule collections, new collaborations, or her growing menswear line, Isabel Marant stays true to herself. Her universe is a free space for those who love fashion without losing themselves in it.
Isabel Marant doesn’t sell a trend – she sells a feeling: freedom, confidence, and a touch of Parisian ease that never slips into the generic. Women who wear Marant want to move, dance, travel – and always look as though it’s all entirely effortless.