This is what we call a shooting star: Just a few years after its founding in 2014, the Italian jacket brand DUNO is represented worldwide at 800 top retailers. The collections combine innovation, the highest fashion standards, and a balanced price-performance ratio. The name DUNO is a recognized term in the premium outdoor sector, one that you need to keep an eye on from now on.
Fashionable, innovative jackets for both women and men, a coherent collection statement, reliable deliveries, excellent service for retailers throughout Europe and Asia: DUNO has done many things right. It’s no wonder that this Italian brand is now carried by top retailers. Behind this meteoric rise is a long tradition: Chris Wang and his parents have been jacket specialists for decades and have worked consistently on transitioning from a supplier to a brand.
Chris Wang, a dynamic young entrepreneur not yet 40 years old, has taken an exciting path for his collections: first, he established the brand in fashion-conscious markets like Japan, where DUNO already has its own store in Osaka. This is a path the label plans to pursue in other countries as well. Crowned with success from abroad, DUNO later launched in its home market, Italy, and the rest of Europe followed in no time.
DUNO’s design language embodies Italian flair: sophisticated looks that always impress with a special detail. Subtle branding and a balanced price-performance ratio make DUNO the top choice for those seeking innovation over loudness. The product range includes sporty vests, fashionable oversized coats, and functional short jackets. Whether in summer or winter, DUNO presents genuine favorite jackets season after season.
“Never too loud, no logos disrupting the clean lines. A brand that keeps a firm eye on the future while steadily evolving in the present moment. Its collections form a symbiosis of essential design and true classic, designed to stand the test of time.”
Chris Wang
The brand is also making efforts in terms of sustainability. Capsule collections featuring recycled and eco-friendly materials complement the portfolio. Circular fashion is the stated goal. Even in the main collection, DUNO explores every possible avenue to make the production process more sustainable step by step.
In its vision, DUNO aims to expand beyond the fashion retail sector. The brand’s strong presence in markets such as Korea, Japan, and Italy already has a significant impact on DUNO’s global appeal. The company participates in international events like PITTI UOMO and has agencies in all its export markets. In Germany and Austria, Adventure Agency handles distribution, and in Switzerland, distribution is managed by The WEARHOUSE Fashion Trade GmbH.
DUNO’s own online store caters to global demand, with the brand currently being carried by 800 specialty retailers, and this number is on the rise.