Lorenzo Musetti is one of those tennis players you simply enjoy watching. For IUMAN Intimissimi, the Italian now reveals his fashion side.
The beauty of a tennis stroke is open to debate. In the case of Lorenzo Musetti’s one-handed backhand, though, the discussion might be fairly brief. The generous backswing, the precise contact, the flowing follow-through: his game has an elegance that remains visible even in a fiercely contested rally. Musetti plays successful tennis – and beautiful tennis, too.
That he also cuts a fine figure in a fashion campaign feels like a natural progression. For Autumn/Winter 2026, IUMAN Intimissimi has chosen the Italian as its brand ambassador. The focus is its premium cotton collection: T-shirts and boxer shorts in pure mercerised cotton, with understated designs that bring out the fabric’s smooth surface and subtle sheen.
Style Starts with the Basics
The collection centres on pieces we wear every day yet often give little thought to when putting together our wardrobes. Fabric, cut and construction are particularly tangible in this first layer. How a T-shirt fits, how cotton feels against the skin – these details stay with us long after we leave the mirror.
Feeling comfortable, even in the simplest things, is essential to Musetti’s ambition to give his best both on and off the court, he explains in the accompanying press release.
In Musetti, IUMAN has chosen an athlete whose appeal owes much to the ease of his movements. The understated essentials give him room to express that. And show how even a simple look comes to life through the person wearing it.
