After the sensational success of “MONETS GARTEN”, the immersive art experience “VIVA FRIDA KAHLO” will come to Vienna’s Marx Halle from 27.04.2023. The Mexican icon’s hit show celebrated its world premiere in Zurich in 2021, is currently making a guest appearance in Munich and has become a real crowd puller.
“Viva Frida Kahlo” is the immersive staging of the world-famous works of the legendary Mexican artist and icon. Mexican artist and icon Frida Kahlo. A truly sensual experience, an explosion of colour and pure vitality! The 360-degree experience takes visitors visitors to the “Casa Azul” in Coyoacán, Mexico, where the young Frida Kahlo, confined to her bed after a serious accident, begins to paint.
“I am not ill, I am broken. But as long as I can paint, I am happy to be alive.”Frida Kahlo
“Viva Frida Kahlo” is an experience for all and sundry. Visitors are literally drawn into Frida Kahlo’s world. They experience the 1920s to 40s and immerse themselves in the colourful paintings and self-portraits as testimony to a life full of grace, pain and an unbroken will to live. Visitors to the exhibition move freely through the space, while elaborate all-round projections create exotic colour worlds full of emotion and allow them to experience Frida Kahlo’s works in a way never seen before.
With high-performance projectors, Kahlo’s pictures, which appear almost tiny in the original, are brought to life and projected onto walls up to 24 metres long and 5.5 metres high, as well as onto the floor of the exhibition hall. For an all-round sensory experience, a narrator in the role of the artist guides visitors through the emotional world of the emancipated painter with original quotations. A specially composed soundtrack acoustically underpins the immersive production.
This creates an immersive overall experience for the visitors that combines transformation, reinterpretation and light art in keeping with today’s zeitgeist. An event not only for Frida Kahlo fans, but for everyone who wants to experience art in this new multimedia form, interact with it and let themselves be carried away from everyday life. “Viva Frida Kahlo – Immersive Experience” is a true Mexican colour explosion of the great Frida Kahlo and her impressive life.
AN EVENTFUL LIFE IN PICTURES
Frida Kahlo is by far the most famous painter in Mexico, if not in Latin America. The haunting small-format paintings articulate Frida Kahlo’s physical and emotional suffering, her grief and her tragedy. Her self-portraits were the most honest and truthful expression of what she felt, she wrote in 1939.
“They thought I was a surrealist, but I was not. I never painted dreams. I painted my own reality.”Frida Kahlo
Frida Kahlo’s artistic source of inspiration, besides herself, is Mexican folklore with its inexhaustible world of colours as well as the elements of nature. Frida Kahlo thus creates herself as an icon – the traditional Mexican Tehuana costume becomes her trademark and Frida Kahlo herself becomes the symbol of her time.
A FIGUREHEAD OF THE WOMEN’S MOVEMENT
Because of her political views, her fight for women, indigenous people and the underprivileged, her tenacity and her irrepressible will not to be defeated by any adversity in a society marked by machismo, Frida Kahlo has been considered a figurehead of the Mexican women’s movement in the USA since the 1980s.
Frida Kahlo has been celebrated in the USA since the 1980s as a figurehead of the Mexican women’s movement. The Hollywood film of her life in 2002, starring Salma Hayek, also contributed to her posthumous worldwide popularity.
FRIDA KAHLO’S WORK TODAY
Frida Kahlo’s paintings fetch high prices; the painting “Raices” (Roots) was auctioned for $5.5 million in 2006. There are rumours that the anonymous buyer was the pop icon Madonna, who already owned two other works by Kahlo. However, those paintings that are still in Frida Kahlo’s home country are not allowed to leave Mexico, according to a decree of her heir Diego Rivera.
VIVA FRIDA KAHLO
Date 27.04.2022 – 16.07.2023
Location MARX HALLE
Karl-Farkas-Gasse 19, 1030 Vienna