The sustainable Alpin Juwel impresses with its unique panoramic location directly on the ski slope and in the middle of the hiking area. The four-star superior hotel scores not only with its modern and traditional architecture, but also with its cuisine. The restaurant cooks seasonally, puristically and exclusively with organic and regional products without industrial products and flavour enhancers. What else does the Alpine Jewel have to offer? A wealth of experiences and activities! Here are our top 3.

As the age-old adage goes, the apple doesn’t fall far from the tree. In South Tyrol, Saltaus, Apfelhotel’s young new generation of owners are breaking new ground while staying true to their traditional roots. noa*’s novel design and architecture evokes the vintage charm of this historical hotel while creating an oasis for the senses and shared moments…

Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…