Rolex: A look at the luxury brand

Rolex – the name alone conjures up images of elegance, precision and timeless beauty. For over a century, Rolex has stood for the highest quality and craftsmanship, building a reputation as one of the most sought-after luxury watch brands in the world. But Rolex is not only a symbol of exclusive style, it is also a worthwhile investment.

A look back

Rolex’s history dates back to 1905, when founder Hans Wilsdorf established the company in London. From the beginning, Wilsdorf’s vision was to produce watches of the highest quality that combined precision, innovation and elegance. Over the years, Rolex has achieved numerous milestones, including the development of the first water-resistant case, automatic self-winding technology, and the first chronometer with automatic date. These groundbreaking innovations have made Rolex one of the most respected watch brands in the world.

Rolex as an investment

Owning a Rolex watch is not only a symbol of personal taste and style, but can also be a wise financial decision. Over the years, Rolex has experienced a remarkable increase in value, and many models have steadily increased in value over time. This increase in value is due to a number of factors.

First, limited availability plays a crucial role. Rolex is known for maintaining strict controls over production and distribution, resulting in a relatively small number of watches on the market. The high demand and limited supply create an ideal environment for value appreciation.

Second, the quality and craftsmanship that goes into every Rolex watch is a critical factor. Rolex uses only the finest materials and has a reputation for precise workmanship and attention to detail. This quality ensures that Rolex watches remain well preserved and retain their value over the years.

Thirdly, the history of the brand plays a role. Rolex has built an impressive track record over time and has been worn by many famous people, including actors, athletes and politicians. Apache 207, for example, considers a Rolex not only as a decorative accessory. The artist continuously emphasizes in his songs that luxury watches are a symbol of success and prestige. Chrono24 Watch Collection shows that the value of Apache 207’s model, the Rolex Day Date, has increased by 50% since 2019 and currently stands at 49,921€. This connection to influential people and the historical significance of some Rolex models definitely add to the appeal and increase in value in the end.

About Chrono24

At Chrono24, more than 35,000 professional dealers and sellers from over 120 countries offer more than 500,000 watches with a total value of 6 billion. In 2020, watches worth approximately 2 billion euros were sold on Chrono24.