NYNNE, Text: Nora Palzenberger
How can fashion change the world? THE Stylemate presents sustainable brands from around the world that are reinterpreting and demonstrating high fashion for the present day thanks to their future-oriented way of working. Ethics and aesthetics are no longer mutually exclusive.
NYNNE, Copenhagen, Denmark
In her collections, Nynne Kunde brings together craftsmanship, exaggerated silhouettes and Scandinavian minimalism. The recurring theme is female empowerment: with her sustainable pieces, the designer endeavours to empower women to leave fleeting trends behind them and instead opt for individual combinations that stand out and embolden the wearer.
Both her home city of Copenhagen and London have influenced the 28-year-old’s design aesthetic: the current spring/ summer collection, entitled Walking Soft Sculpture, sees the pairing of clean lines and vibrant colours.
In 2014, she went to London to pursue her passion at the Istituto Marangoni and studied fashion, also working for ready-to-wear label Rejina Pyo. Shortly after her graduation in 2018, the Danish designer was named Womenswear Designer of the Year for her first collection and launched her eponymous brand NYNNE.
The greem promise
“Buy fewer pieces of better quality” is the basic principle behind the Copenhagen label, which only releases two collections a year. The focus is on more responsible consumption and creating timeless pieces that can be worn for many decades nomatter what the season or the current trend.
Nynne Kunde sees sustainability as a process: every season, the proportion of recycled materials should increase, as demonstrated by the introduction of recycled polyester and Tencel in the spring/summer 2021 collection.