Fashion, Values and Awareness: When Style Becomes a Statement
If fashion expresses who we are, Kenneth Cole does so with clarity, conscience and a sense of meaning. For over four decades, the New York label has shaped an urban aesthetic that extends far beyond appearance — fashion that reflects values, sparks dialogue and encourages mindful living.
Style as an Expression of Values
Founded in 1982 in New York, Kenneth Cole has always stood for more than design. The brand’s guiding principle — Always on Purpose — is not simply a tagline but a philosophy: fashion shaped by awareness, meaning and social responsibility.
Kenneth Cole speaks to those who believe style is not just what we wear, but how we choose to live.
The collections accompany a contemporary lifestyle — from work to travel to daily life — with an understated elegance rooted in authenticity and personal conviction.
Jay Shetty & Kenneth Cole — A Collaboration Grounded in Meaning
By appointing Jay Shetty as the brand’s Purposeful Voice, Kenneth Cole deepens this identity.
Shetty — former monk, bestselling author and one of the most influential voices in modern mindfulness — embodies empathy, self-awareness and meaningful living.
His message aligns seamlessly with Kenneth Cole’s values: Fashion is not a mask, but a mirror of inner clarity. The fall campaign emphasizes confidence, courage and living with mindful intention.
As Kenneth Cole puts it:
„What you stand for is more important than what you stand in.“
In this collaboration, fashion becomes a language of values — visible, intentional, cultivated.
More Than Fashion — A Platform for Change
Kenneth Cole has long used style as a form of advocacy. With the founding of the Mental Health Coalition in 2020, the brand made a strong commitment to mental-health awareness and social inclusion.
Design becomes dialogue. Fashion becomes an invitation to awareness. And the brand becomes a bridge between aesthetics and impact.
Kenneth Cole stands for a new form of modern luxury: one that values meaning over excess, clarity over noise, awareness over ornament. In collaboration with Jay Shetty the brand shows how fashion can inspire us not just to look better — but to live better. Choosing Kenneth Cole means choosing style as a form of personal truth.
