A brand between balance, culture and urban poetry
When fashion becomes storytelling, it happens at 3 .PARADIS: With his label, Emeric Tchatchoua (born 1988 in Paris) creates a world where body, mind and soul resonate in unison – a vision of freedom, identity and style that intentionally blurs boundaries and genres.
The Origin of a Vision
Founded in 2013, originally in Montreal, now based in Paris, 3 .PARADIS is the visual manifestation of Tchatchoua’s multicultural roots. Growing up in a working-class Paris suburb, moving to Canada, and rooted in Cameroon – these influences create the brand’s unique DNA.
The name reveals the mission: “3” stands for the equilibrium of mind, body and soul, “Paradis” for the ideal of hope and paradise.
A Language of Symbols and Identities
Tchatchoua regards fashion as symbolic language.
„There are many references in my clothes which mix different worlds and cultures. It’s about creating a new identity and reflecting who I am.
His collections fuse tailoring with streetwear, bold graphics with spiritual references, African artisan textures with Japanese street codes. For him, design serves self-reflection: melding heritage, experience and future aspiration.
Design as an Attitude
In an interview with PEUGEOT he explained:
„For me, Allure is a way of life… At 3.PARADIS, we pay particular attention to volumes, silhouettes and the small details that add a unique touch to each creation.“
Sustainability, local craftsmanship and technical innovation also guide his work: materials are principally French, designs engage social themes.
Collections as Cultural Encounters
One example: His Spring/Summer 2025 collection emerged from a six-week journey to Cameroon, Canada and France – exploring identity, craft and global time. Another moment: For AW 19 he used banknotes as fabric – a statement on memory, impermanence, nostalgia.
The label moves fluidly between couture ambition, streetwear energy and conceptual design thinking.
Für wen steht 3 .PARADIS?
3 .PARADIS appeals to those who don’t just wear fashion, but live it: urban individuals with a taste for depth and style, design lovers who value a statement — and everyone drawn to balance, diversity and visionary thinking.
