With its newly designed flagship store in the heart of central Copenhagen, Scandinavian distributor of coffee table books, New Mags, opens its doors to a world of unique and carefully curated lifestyle books, collectables, and magazines. Norm Architects has created a space comprising several functionalities within a calm and tranquil setting, allowing the products to stand out and invite exploration.

Perfection is fleeting, so we need to see the beauty in the imperfect – that’s how the Japanese live with their philosophy of wabi-sabi, according to which all things are charming, even those with flaws. But it hasn’t been possible to carry this idea over to people, because in the land of the rising sun, it’s still business as usual: pressure, perfectionism, success …