Although we live in a materialistic world, “things” have a surprisingly bad reputation: they are seen as dead and soulless, and inferior to the organic world of plants, animals and humans in every respect. Anyone devoting themselves too enthusiastically to “things” is quickly suspected of being superficial. You might find that somewhat hypocritical considering we all invest a lot of energy in the quest for beautiful and valuable things, and in order to buy them we have to earn that thing called money…

A holiday in a hut evokes images of a rustic atmosphere – a four-star hotel, on the other hand, is all about luxury. You’ll find both of these in the cosy chalets at the Puradies nature resort, where you can spend your holiday in private as a couple or as a family, and enjoy unobtrusive luxury combined with sleek, Alpine flair …

Perfection is fleeting, so we need to see the beauty in the imperfect – that’s how the Japanese live with their philosophy of wabi-sabi, according to which all things are charming, even those with flaws. But it hasn’t been possible to carry this idea over to people, because in the land of the rising sun, it’s still business as usual: pressure, perfectionism, success …

The attribute of being “virus-free” is of particular importance in the current climate, but it has always been the case at the Alpin Juwel Hotel, and it continues to be so now. The fact that chemicals are not required to achieve this has been proven by the Salzburg hotel, whose sustainable concept applies to all areas, from the rooms to the restaurant and the spa …

If any a family were to have hotel management in their blood, it would be the Eders from Maria Alm, south of Salzburg. We are greeted in their modern hotels by a relaxed atmosphere and a distinctively chilled vibe, which makes the Eder establishments the perfect holiday accommodation – all the ski, none of the chi-chi …