At people who throw their rubbish out the window. At everyone still gleefully drinking water from a plastic bottle. At politicians whose solutions only look good on the surface. And at everyone that has stopped thinking and acting independently. With his “7Oceans” project, he wants to better protect the oceans. Not just because he loves them – but because all of our lives depend on it.

Although we live in a materialistic world, “things” have a surprisingly bad reputation: they are seen as dead and soulless, and inferior to the organic world of plants, animals and humans in every respect. Anyone devoting themselves too enthusiastically to “things” is quickly suspected of being superficial. You might find that somewhat hypocritical considering we all invest a lot of energy in the quest for beautiful and valuable things, and in order to buy them we have to earn that thing called money…