In the legendary winter sports destination of Sölden in the heart of the Ötztal Alps, you’ll find THE SECRET, a mystical and magical resort that opened its doors in March 2022 following extensive renovation and expansion work. For guests who are looking for both a cosmopolitan atmosphere and a retreat in nature, the modern lifestyle hotel is the place to be. 

In the heart of tranquil serenity and surrounded by breathtaking natural beauty, lies a hidden gem that promises an extraordinary escape from the ordinary – The Wild Hotel in Mykonos. Nestled at the intersection of luxury and nature, this unique haven redefines the concept of hospitality, offering an unparalleled experience that combines opulence with the untamed wilderness. From its stunning architecture to its eco-conscious ethos, The Wild Hotel is a testament to how modern luxury can harmonize with the environment.

Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…