The Beauty of Simplicity

Some places have a memory. The 1477 Reichhalter in Lana is one of them. First mentioned over 500 years ago, it has lived many lives: as an inn, a sawmill, a mill, and a butcher’s shop. Then, for a decade, silence. Its doors remained closed while life passed by until someone took a closer look, and brought it back to life.

The Dissertori brothers discovered the house and did the only right thing: they let it be. Or rather, let it become what it wanted to be. With the help of sensitive, thoughtful collaborators, they transformed it into a guesthouse with soul and a place to stay the night.

Zeno Bampi, an architect and specialist in heritage buildings, approached the renovation with instinct and care. Interior designer Christina Biasi-von Berg brought the soul of the rooms to life with her distinct touch. The old wooden floors were removed, restored, and reinstalled, just as uneven as they once were, with a fresh creak underfoot. Some pieces were found within the house itself, others sourced from Italian antique markets. A few were custom-made. Most of it comes from true South Tyrolean craftsmanship.

Was it really renovated here? Because nothing feels artificial—everything feels intentional. Truly.

At Reichhalter 1477, they made a conscious choice to preserve the guesthouse’s original character, while gently blending in modern comforts. The result is an analog experience, free from digital distractions.

You don’t miss a thing because everything fits perfectly. You won’t even miss a minibar or a TV.

By the way: there are eight rooms, each named after people who once walked these halls or after the historic names the house once carried.

Photographer Jasmine Deporta visited before the transformation. Her images tell the story of a house caught in between—analog, as if from another dream.

And in the kitchen? Andreas Heinisch shares a similar philosophy. His dishes don’t chase trends. As he says, “Cooking only works with feeling.” He serves what the South Tyrolean season offers – reimagined, refined, and subtle – using just a few honest ingredients on the plate. Paired with the simple joy of sharing a meal together. Just like that. Or during the Culinary Events. Nothing more is needed.

Because some places never forget who they are. And if you listen closely, they remind us just how enduring simplicity can be.

It’s really that simple.

photos: Alto Hotel Group; Lilli Persson / www.thefoodthetravel.com; Olga Löffler, Lena Heckl, Patrick Schwienbacher