Perfume has its roots in incense, which has been used since the second millennium BC. The Latin word “perfumum” literally means “through smoke,” referring to the method of burning fragrant materials. Incense has long held a mystical allure and served as a sacred connection between the profane and the divine, the visible and the invisible, and as a means of purification for the Egyptian gods.

PLAY NOW – 14 APRIL: Let yourself be drawn to blooming lavender fields and the scent of fresh green grass fulfill in the air. “dear empathy“ eau de parfum by equality personifies an innate, fundamental ability of feeling, which we seem to have lost in a world of uncertainty, fast pace, digital omnipotence and injustice …

PLAY NOW – 18 DECEMBER: Cherry Punk is a non-conformist fragrance inspired by the punk movement in the mid-70s. The fragrance skilfully plays with the clichés of punk and combines cherry with spices, floral nuances and an intense black leather accord. Rebellious and provocative, this fragrance transports us to the wild and creative times of Blondie, the Ramones and the Pistols. “Don’t you mind the shit!”

This Easter, The Stylemate is thrilled to offer you a chance to win a luxurious bottle of Black Angel Eau de Parfum by renowned perfumer Mark Buxton. A true masterpiece of fine fragrance, this 100 ml bottle of Black Angel captures the essence of an unforgettable night in New York – a chance encounter with a radiant angel dressed in black, transforming the smoky atmosphere into something electrifying

In collaboration with Alex Israel, Louis Vuitton presents Ocean BLVD, a unique invitation to a three-dimensional, iconic walk along Los Angeles Boulevard, as part of the Maison’s Ocean fragrance collection. Alluding to the style of the Californian city, the exceptional piece reflects Alex Israel’s work “Sunset Coast Drive”, a miniature model of a street in 2022.