Sara and Anna grew up at the Hotel Bergland in Sölden and have been an active part of the family business from a young age. For them, it was enriching to grow up in the hotel in the middle of the Ötztal, surrounded by guests. Following their education, they’ve now gone back to their roots…

Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…