Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…

Elegantly set in the beautiful East Anglian landscape, on the border of a working farm in Suffolk (UK), the Pavilion House is a real inside-out construction. The shapes and materials of the interior all carry a certain tranquillity and simplicity, while every room offers a different glimpse of the outside. There is a certain humility within the architecture, acknowledging that the big-ticket item in the setting is indeed the countryside; it doesn’t try to compete with it, but frames it instead.