Artistic Director of Jewelry and Watches for Louis Vuitton, Francesca Amfitheatrof brings a new perspective to the ancient art of jewelry design creating revolutionary collections for the Maison. Operating in the heart of Paris, she approaches each of them following a theme, as a storyteller would approach a novel, but written in the oldest materials on our planet – diamonds, coloured stones and golds…

In 2023, to mark Serpenti’s 75th anniversary, Bulgari launched an international artistic initiative called Serpenti Factory, focusing on the snake as an endless source of creative inspiration. Their approach encompasses many aspects of the emblem, from heritage to craftsmanship, to multi-sensory technologies and the advertising campaign celebrating the 75th anniversary of the motif, linking past, present and future…