On the occasion of the opening of the new flagship store on Via Montenapoleone, Bvlgari dedicates itself to the city of Milan with a project that honors the high art of goldsmithing while simultaneously initiating a significant cultural sponsorship. Together with the Fondazione Bvlgari, a collaboration is launched with the Museo del Novecento, a central institution for modern and contemporary art in Milan.

Artistic Director of Jewelry and Watches for Louis Vuitton, Francesca Amfitheatrof brings a new perspective to the ancient art of jewelry design creating revolutionary collections for the Maison. Operating in the heart of Paris, she approaches each of them following a theme, as a storyteller would approach a novel, but written in the oldest materials on our planet – diamonds, coloured stones and golds…