In the legendary winter sports destination of Sölden in the heart of the Ötztal Alps, you’ll find THE SECRET, a mystical and magical resort that opened its doors in March 2022 following extensive renovation and expansion work. For guests who are looking for both a cosmopolitan atmosphere and a retreat in nature, the modern lifestyle hotel is the place to be. 

The JET SET design team used three credos when it created its FW24/25 collection: Embrace the heritage, revive the legends, and shake the future. Now, with the launch of the collection, JET SET invites the bold and daring to travel back in time to honor the brand’s Swiss heritage and discover a new dimension in ski fashion and apres ski couture. It’s time to step on planet JET SET.