The JET SET design team used three credos when it created its FW24/25 collection: Embrace the heritage, revive the legends, and shake the future. Now, with the launch of the collection, JET SET invites the bold and daring to travel back in time to honor the brand’s Swiss heritage and discover a new dimension in ski fashion and apres ski couture. It’s time to step on planet JET SET.

Ice blue is the key color this winter. The color looks elegant and modern at the same time. It can be used for all-over looks as well as for stylish accents. The subtle shade of blue reflects the glistening snowy landscape and, in combination with white, creates a cool, radiant look – pure glacier feeling!